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Handcrafted Guitars

Built for the World

Four decades of uncompromising craftsmanship. Every instrument shaped by master hands, voiced by seasoned ears, and destined for stages across six continents.

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Our Story

Where Tradition Meets

Precision Engineering

Founded in the foothills of China’s instrument-making heartland, Luthiera has spent four generations perfecting the art of acoustic guitar construction. What began as a single workshop has grown into a globally respected manufacturer, yet our philosophy remains unchanged.

We source tonewoods from the same forests that have supplied master builders for centuries — Sitka spruce from the Pacific Northwest, Indian rosewood from certified sustainable harvests, and African mahogany selected grain by grain.

Every guitar that leaves our facility has passed through the hands of at least twelve craftsmen, each specializing in a single stage of creation. This is not mass production. This is the preservation of a craft.

37
Years of Craft
40+
Export Markets
12
Craftsmen Per Guitar
The Collection

Four Instruments.

One Standard of Excellence.

Each model represents a distinct voice in the acoustic tradition — from the commanding presence of our Dreadnought to the intimate warmth of our Travel series.
The Process

What Sets Us

Apart

Solid Wood Selection

Every top, back, and side set is hand-selected by our master graders. We reject over 60% of available tonewood for failing to meet our resonance standards.

Hand-Rubbed Finish

Our proprietary oil-varnish blend is applied in twelve ultra-thin coats, each hand-rubbed to achieve a finish that breathes with the wood and ages gracefully.

Bone Nut & Saddle

Genuine bone components, hand-shaped and individually fitted. The density and hardness provide superior vibration transfer and tuning stability.

Precision Setup

Each instrument undergoes a 72-hour settling period followed by meticulous fretwork, action adjustment, and intonation verification by our setup specialists.
For Partners

Global Wholesale

& Distribution

We partner with established distributors, retailers, and educational institutions across six continents. Our export program offers competitive terms, flexible MOQs, and comprehensive support for building your market.
OEM / ODM Capabilities
Custom specifications, private labeling, and exclusive model development
Flexible Bulk Ordering
Container-level shipments with mixed-model configurations
Global Logistics Network
Door-to-door delivery, customs documentation, and insurance coverage
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40+
Countries Served
Trusted by Partners Worldwide
ISO 9001
FSC Certified
CE Marked
RoHS Compliant
NAMM Member

News & Events

Trade Show
.
Jan 2024

Luthiera Returns to NAMM 2024 with Four New Models

Our largest exhibition to date features the worldwide debut of the Heritage Dreadnought Limited and expanded distribution partnerships across Europe.
Artist
.
Nov 2023

Award-Winning Composer James Whitfield Joins as Brand Ambassador

The Grammy-nominated fingerstyle artist will tour exclusively with a custom Grand Auditorium and collaborate on a signature model for 2025.
Sustainability
.
Sep 2023

New Reforestation Partnership Secures Tonewood for Generations

Our commitment to responsible sourcing expands with a 10,000-hectare conservation agreement in the Pacific Northwest spruce forests.
  • Back & Sides
  • Body Type
  • color
  • Number Of Frets
  • Number Of Strings